In early 2022, AdOne fully became a member of FPT AdTrue, after FPT AdTrue acquired all shares from the co-founder - OneSoft Studio. This acquisition has demonstrated the explosive development aspirations of FPT AdTrue in particular and FPT Corporation in general in the mobile game market by 2022.
AdOne was established with the aim of promoting and supporting the worldwide community of game developers to develop and publish their products and monetize them. Looking at the fastest-growing mobile game genre in 2021, recent data from App Annie shows that hyper-casual games are the most download category in 2021, with more than 3, 5 billion downloads worldwide. The Flappy Bird phenomenon that appeared in 2013 opened the door to the hyper-casual game - a new genre, a new option for later mobile game developers and publishers. The evolution of hyper-casual games over the past five years has consistently recorded incredible growth and market dominance, compared to traditional genres seen over the years and even up to now. In a short time, many famous brands have invested in this market, such as Ironsource - The world's leading software company with the Supersonics, Zynga Inc. - One of the world's leading social game developers with Rollic and many other ones. The introduction of AdOne with a focus on the Hyper-casual market continues to demonstrate its incredible growth rate and an untapped potential market.
FPT AdTrue with over 10 years of experience in mobile advertising will be the ideal launchpad for AdOne's market-leading ambitions. In 2022, together with FPT AdTrue, AdOne also receives solid support from FPT Corporation - a leading technology corporation in Vietnam promising to get spectacular results.
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FPT is the largest ICT company in the private sector in Vietnam with more than 30,000 employees, including 17,728 technology employees and 48 offices in 26 countries and territories abroad. At the same time, FPT is also a leader in several business areas in Vietnam: Software exports; System integration; Software development; IT services. FPT’s position has been recognized worldwide and confirmed by a customer list comprising more than 600 large corporations in the world, 100 of which are listed in the Global Fortune 500: Toshiba, Hitachi, Nissen, Deutsche Bank, Unilever, Panasonic, etc.
FPT AdTrue was established in 2016 as a subsidiary of FPT Corporation - the largest listed IT-Telecom company in Vietnam. Led by a team of experts with 20 years of experience in the marketing and advertising industry, we have built a concrete eco-system from our programmatic ad serving solutions to Mobile app development as well as Channel management for Content creators and Enterprises. Today we’re serving a growing and loyal customer base of more than 250,000+ partners worldwide.
